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Every garment we make is the result of research and improvement work. For DENIM, however, we wanted to go further, we wanted to solve everything wrong with a pair of jeans.

What's wrong with your pair of jeans

Fibra di lana merino pregiata

Pollutes the environment


Denim production is known to be highly polluting. Factories take advantage of inadequate regulations for pour toxic substances into the environment and contaminate huge water qualities. Most likely the pair of jeans you wear has been made this way.

Too stretchy, too light, too expensive


The DENIM in recent years has taken a direction that does not belong to us, an increasingly poor quality, ever higher prices and too stretchy fabrics.

Lana no peeling

Tela Blu presents

New generation of Denim

Made by producer of most Green Denim in the world, here in Italy a stone's throw away from Milan, with a true non-elastic DENIM, which keeps its own form with the use, at € 98, the price that should have a good jeans.

November 9

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